A well-conceived marketing strategy guides efficient execution. I have nearly 15 years of experience building strategies to fit the unique challenges of both non-profit and for-profit businesses. Read on for just a few examples of the strategies I’ve built to support organizations of all sizes.

APF is a mid-size environmental non-profit focused on improving parks trails and green spaces for every Austinite. By identifying top-line goals, key audiences and messages, I created full-scale marketing plans that exceeded KPI goals year over year. This is just a sample of the 2021 Marketing Plan.

Leadership Austin is non-profit focused on developing leaders in every industry in the greater Austin area. This plan guided marketing and communications efforts for Leadership Austin's 2021 recruitment season. This is just a sample of the full plan that included messaging, goals, an ad budget and full campaign calendar.