Digital Marketing

From email and web to PPC, SEO, inbound and social media marketing, digital is my bread and butter. I’m well-versed in making data-driven decisions, setting ambitious - but attainable - goals, and knowing how to course correct mid-campaign.

WEB REDESIGNS

Each re-design project I’ve undertaken has grown more sophisticated, allowing me to anchor great designs in intuitive user experience and stakeholder feedback.

Austin Parks Foundation

I managed two re-designs at Austin Parks Foundation. The original site was not mobile friendly, and was hosted on a server in a volunteer’s garage. I moved the site to a paid host, updated all imagery to high-quality, mission-focused photos, modernized the parks database, and integrated multiple third-party services like forms, events, e-commerce and more. The second re-design saw a more vibrant color palette, improved parks database, and an upgraded navigational structure.

  • APF Re-design 2015

    Austin Parks Foundation

    Responsive Re-design 2015

  • Austin Parks Foundation

    Re-design 2018

  • Austin Parks Foundation

    Mega Menu Re-design 2018

  • Austin Parks Foundation

    Original Site

Morikami Museum & Japanese Gardens

This responsive re-design changed both the aesthetics and the ethos behind the site. This was the first mobile-responsive site for the museum, and integrated a new e-commerce platform, all new navigation structures, and a fully searchable database of the Morikami collections.

  • Morikami re-design

    Morikami

    Responsive Re-design 2014

  • Morikami

    Calendar and Menu Re-design 2014

  • Morikami

    Collections Re-design 2014

  • Morikami

    Original Site

DIGITAL MARKETING

My experience includes web management, content creation, social media, integrated campaigns, SEO/SEM, digital advertising and PPC, email marketing and more.

Desert Door Explorer Series

As Marketing Director at Desert Door, I oversaw all creative and digital projects and collaborated closely with every area of the business. Explorer Series is a limited-release program running throughout the year. I worked with production, front of house, field marketing and the creative and digital teams to create digital-first campaigns that sold tickets to the release events, and earned attention on social and traditional media channels.