At each of my previous positions I’ve undertaken website re-designs as one of my signature projects. Each has gotten progressively more complicated, teaching me to respond to user experience, internal stakeholders and external vendors in a new way.
Additionally, each new re-design has allowed me to integrate more of my digital marketing skills including inbound content marketing, social media, email marketing and digital advertising. All of these skills find their end in a well-crafted CTA on the organization’s website.
I have overseen two separate re-designs at Austin Parks Foundation, but the first was the most drastic change. The original site was not mobile friendly, and was hosted on a server in a volunteer’s garage. I moved the site to a paid host, updated all of our imagery to high-quality mission-focused photos, and created new navigational structures, modernized the parks database, and integrated multiple third-party services like forms, events, e-commerce and more.
Below are images of the first and second re-designs. The original homepage is at the bottom of the gallery below. Click on an image to see more.
This responsive re-design changed both the aesthetics and the ethos behind the site. This was the first mobile-responsive site for the museum, and integrated a new e-commerce platform, all new navigation structures, and a fully searchable database of the Morikami collections.
The original site can be viewed at the bottom of the gallery. Click on an image to see more.
This re-design integrated some safety best practices including an “escape now” button, as well as a mobile site with quick access to some of the organization’s most critical services.
The full site re-design included aesthetic and navigational updates as well as side-bar ads to bring the mission front and center while meeting the needs of clients as well as donors and volunteers more readily. The original home page is at the bottom of the gallery below. Click on an image to see more.