TrendsWatch 2015: Open Data

On my second read through of the TrendsWatch 2015 report I was surprised to find that it brought up more questions than it answered. Perhaps that’s what they were going for – facilitating conversations surrounding these trends, and not so much answering the questions that might arise. Maybe they were trying to give us aContinue reading “TrendsWatch 2015: Open Data”

How to Build a Hype Machine: The Starbucks Pumpkin Spice Latte Campaign

If you aren’t in to Starbucks, which I realize many aren’t, or you aren’t into twitter, tumblr, pinterest,  and the like…. then maybe you haven’t seen the blitz that is the Starbucks marketing efforts to promo the Pumpkin Spice Latte. I’m only a little ashamed to admit that I’ve already had one this season, despiteContinue reading “How to Build a Hype Machine: The Starbucks Pumpkin Spice Latte Campaign”