TrendsWatch 2015: Open Data

On my second read through of the TrendsWatch 2015 report I was surprised to find that it brought up more questions than it answered. Perhaps that’s what they were going for – facilitating conversations surrounding these trends, and not so much answering the questions that might arise. Maybe they were trying to give us aContinue reading “TrendsWatch 2015: Open Data”

Data, Data, Data: What I Learned at NAMPC 2014

I’m becoming a data nerd more and more. As I’ve grown in my marketing career I’ve come to both crave, and downright love, data. It’s the lifeblood of my decision making. I love seeing the spike in traffic when I post a new blog entry here, or seeing the varied locales visitors to my siteContinue reading “Data, Data, Data: What I Learned at NAMPC 2014”

How to Build a Hype Machine: The Starbucks Pumpkin Spice Latte Campaign

If you aren’t in to Starbucks, which I realize many aren’t, or you aren’t into twitter, tumblr, pinterest,  and the like…. then maybe you haven’t seen the blitz that is the Starbucks marketing efforts to promo the Pumpkin Spice Latte. I’m only a little ashamed to admit that I’ve already had one this season, despiteContinue reading “How to Build a Hype Machine: The Starbucks Pumpkin Spice Latte Campaign”