Marketing Strategy

With over 10 years of marketing experience for organizations of all sizes, I am well versed in growing audience engagement through story telling and relationship building. My work has always been centered in connecting values-based missions to effective communications strategies through a variety of campaigns, appeals, programs and initiatives. Each of these is anchored in a well-conceived marketing strategy which guides efficient execution.

Sample Plans

Austin Parks Foundation Annual Marketing Plan

By identifying top-line goals, key audiences and messages, I have created full-scale marketing plans for Austin Parks Foundation in order to exceed our KPIs year over year. This is just a sample of the 2021 Marketing Plan
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Leadership Austin Recruitment Marketing Plan

This plan guided marketing and communications efforts for Leadership Austin’s 2021 program recruitment season. This is just a sample of the full plan that included messaging, goals, an ad budget and campaign calendar.  More