Marketing Strategy

With over 10 years of marketing experience for organizations of all sizes, I am well versed in growing audience engagement through story telling and relationship building. My work has always been centered in connecting values-based missions to effective communications strategies through a variety of campaigns, appeals, programs and initiatives. Each of these is anchored in a well-conceived marketing strategy which guides efficient execution.

Sample Plans

Austin Parks Foundation Annual Marketing Plan

Austin Parks Foundation Marketing FunnelBy identifying top-line goals, key audiences and messages, I have created full-scale marketing plans for Austin Parks Foundation in order to exceed our KPIs year over year. This is just a sample of the 2021 Marketing Plan

Leadership Austin Recruitment Marketing Plan

Leadership Austin Recruitment Marketing PlanThis plan guided marketing and communications efforts for Leadership Austin’s 2021 program recruitment season. This is just a sample of the full plan that included messaging, goals, an ad budget and campaign calendar.  More