With over 10 years of marketing experience for organizations of all sizes, I am well versed in growing audience engagement through story telling and relationship building. My work has always been centered in connecting values-based missions to effective communications strategies through a variety of campaigns, appeals, programs and initiatives. Each of these is anchored in a well-conceived marketing strategy which guides efficient execution.
Austin Parks Foundation Annual Marketing Plan
By identifying top-line goals, key audiences and messages, I have created full-scale marketing plans for Austin Parks Foundation in order to exceed our KPIs year over year. This is just a sample of the 2021 Marketing Plan
Leadership Austin Recruitment Marketing Plan
This plan guided marketing and communications efforts for Leadership Austin’s 2021 program recruitment season. This is just a sample of the full plan that included messaging, goals, an ad budget and campaign calendar. More