Corporate Identity: Ameraguard

Ameraguard is an American and Canadian spray-on bedliner and sprayed chemical business, and one of my most loyal and prolific clients. When I began working with them in 2010 I worked on refining their original logo into the simpler, multicolor logo you’ll see below. I also designed a range of new collateral pieces, developed a warranty seal icon, and further developed the visual branding with a new tagline and graphic treatments.

In 2013, the American branch requested a complete logo re-design. The new logo is red, white and blue, but is still reminiscent of the original pyramid, and keeps the original type treatment for continuity. This logo was then applied, along with a the new branding scheme, across new collateral pieces.

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