TrendsWatch 2015: Open Data

On my second read through of the TrendsWatch 2015 report I was surprised to find that it brought up more questions than it answered. Perhaps that’s what they were going for – facilitating conversations surrounding these trends, and not so much answering the questions that might arise. Maybe they were trying to give us aContinue reading “TrendsWatch 2015: Open Data”

Long Reads on My List

Just a quick note to say: I’ve got so much to share! I really love longreads, but they take a while (obviously) to get through, process and analyze. That’s why I want to give you a head start! Below are some cool articles that I absolutely want to talk about here, I just haven’t finishedContinue reading “Long Reads on My List”

Responsive Design Pt. III : Getting It Done

The long-awaited (and I do mean long, oops), much-anticipated part three of the responsive design series I’ve been working on is finally here! Let’s dive right in… Get Organized The first thing you want to look into when you start work on a responsive site (or any project really) is how you are going toContinue reading “Responsive Design Pt. III : Getting It Done”

Data, Data, Data: What I Learned at NAMPC 2014

I’m becoming a data nerd more and more. As I’ve grown in my marketing career I’ve come to both crave, and downright love, data. It’s the lifeblood of my decision making. I love seeing the spike in traffic when I post a new blog entry here, or seeing the varied locales visitors to my siteContinue reading “Data, Data, Data: What I Learned at NAMPC 2014”

Responsive Design Pt. II – 5 Steps for Choosing a Web Vendor

As I sat down to write this second installment of my responsive design series (part one is here), I thought about what the actual first steps were in re-vamping Morikami.org. I realized the very first step, after deciding to go with a responsive platform, was researching and choosing a vendor. I remember this being aContinue reading “Responsive Design Pt. II – 5 Steps for Choosing a Web Vendor”

Responsive Design Pt. I

Hello again! It’s been almost two months since I’ve written (where the heck does the time go?!) and I’m sure you’ll excuse my tardiness when you read about what’s been going on, at least I think you will. I spent most of my summer re-designing the Morikami Museum and Japanese Gardens website. I knew itContinue reading “Responsive Design Pt. I”

How to Build a Hype Machine: The Starbucks Pumpkin Spice Latte Campaign

If you aren’t in to Starbucks, which I realize many aren’t, or you aren’t into twitter, tumblr, pinterest,  and the like…. then maybe you haven’t seen the blitz that is the Starbucks marketing efforts to promo the Pumpkin Spice Latte. I’m only a little ashamed to admit that I’ve already had one this season, despiteContinue reading “How to Build a Hype Machine: The Starbucks Pumpkin Spice Latte Campaign”