It feels a bit like coming back from the dead writing here, but no worries – I’m not craving brains – just a little re-connection! As you can see just by looking at the dates of my most”recent” posts, I have been sorely neglecting this blog. It’s a mix of full time work, contract work, and good old fashioned procrastination. This time, though, the procrastination turned from “I’ll write something tomorrow” into “I’ll write something next week” which morphed into “What blog?” I don’t pretend that you all have been pining away waiting for me to write something new, but I did want to get back in the habit of writing regularly, and I think I’ve found a new angle that’ll keep me writing with more focus and intention.
Over the past year and a half or so I’ve been working as the Online Marketing Coordinator at Morikami Museum & Japanese Gardens in Delray Beach, FL. Some of you might remember that I moved to Florida from Texas when my husband started optometry school. I was doing marketing and development at Women In Distress of Broward County, Inc., and after a brief stint where I thought I might go to to grad school, I started work at Morikami. I always knew that I wanted to end up in non-profit work, but I hadn’t thought of marketing as a real option until I started doing it after graduating in 2010. Let me tell you – it’s been an absolute blast! I’ve learned a ton, met some amazing people, and grabbed on tight to a really important area of non-profit work. Which brings me here…to you…and this blog.
I’ve been thinking a lot about how I can better use this blog to offer something people might actually want to read. I’ve seen the power a blog can have in reaching a wide audience, and the depth it can offer when used correctly. So, while I’ll still be discussing design and any important design news I come across, I also want to incorporate marketing news and views with a focus on marketing for non-profits and small businesses. My hope is that this will be a place people will come to catch up on, and more importantly, discuss what’s going on in non-profit marketing and design. I don’t want to make any promises I can’t keep, so I won’t make any promises at all…for now. Just know that it’s my plan to make this an engaging place to be.
That said – my first in-depth marketing discussion will be the Starbucks Pumpkin Spice Latte hullabaloo. I’m working on that now and I’m hoping to have it up very soon. In the mean time, if you’re interested in what I’ve been up to all this time I highly recommend checking out rachelanndesign.com – which I have been trying to whip into shape, and Morikami.org. We’re launching the new and improved morikami.org on September 15th, so go catch a glimpse of the before, now!
Have questions? Need answers? Leave it in the comments and I’ll be sure to get back to you.
Until next time,
P.S. If you’re not making fun stuff at work, you need to figure out why…and change it. Inspiration from some of my favorite Morikami events: